What a Deerfield Home Seller Said She Wished She Had Done Sooner

Why Waiting to Stage Can Be Costly

After 239 days on the market and $150,000 in price reductions, this San Antonio luxury home went under contract less than two months after being staged by BY Design. 

Sometimes the biggest change isn't the price.
It's the presentation.

When listing agent Susan Dikin reached out to us, this home had already spent months on the market.

The property itself had so much to offer. Located in the gated Waters at Deerfield community, it featured elegant architecture, generous living spaces, a resort-style backyard, and a sought-after location.

But buyers weren't connecting.

Through thoughtful staging, we helped the home feel more inviting, more purposeful, and easier for buyers to picture as their own. The spaces began to feel warm, clear, and ready for a fresh first impression.

The result?

After 239 days on the market and $150,000 in price reductions, the home went under contract in less than two months after staging.

One comment from the seller stuck with us. "I wish we would have done this sooner."

It's something we hear often. Many sellers wait to stage until a listing has already struggled, but this home is a reminder that staging works best before buyers ever start wondering why a property is still available.


The Real Takeaway

Before another price reduction, it may be worth asking a different question:

Are buyers seeing the home's full potential?

If you're preparing a new listing or need a fresh perspective on a home that's been sitting on the market, we can help buyers see what makes it worth remembering.