Ready From Day One: No Price Cuts Needed for This New Braunfels Home
Nov 10, 2026
This home in New Braunfels' Highland Grove neighborhood went under contract 26 days after listing and sold for $490,000, 98% of its $500,000 list price. But our favorite part? It was staged and ready before a single buyer walked through the door.
We love a good comeback story. But we might love this kind of story even more: the one where the home never needs a comeback, because it shows beautifully from the very first day.
A Family-Sized Home With Room for Everyone
This Highland Grove home has a lot going for it. Built in 2014, it offers five bedrooms, four full baths and about 3,179 square feet, tucked on a quiet cul-de-sac.
Downstairs, there's a formal dining room, a private office and an open kitchen with stone countertops and stainless steel appliances. Upstairs, a private retreat with its own bedroom and bath gives guests or older kids a space of their own. Add a covered patio, a three-car garage and paid-off solar panels, and there's plenty for buyers to get excited about.
That's a lot of great features. The challenge with a home like this is helping buyers see how all of those spaces work together, and how their own family could live in them.
Staged Before It Hit the Market
The listing agent, Rachel Williamson of Kuper Sotheby's International Realty, brought in BY Design to stage the home before it was listed. Our stager, Michele, had it ready one week before the listing went live.
That timing matters. The first days on the market are when a listing gets the most attention. When the photos are beautiful and every room has a clear purpose, buyers don't have to guess. They can picture their morning coffee on the patio, their work-from-home setup in the office and their family around the dining table.
Same home. Same great features. Just a lot easier to fall in love with.
So, How Did This Highland Grove Home Sell?
Buyers didn't keep this one waiting long.
- Listed at: $500,000
- Under contract: 26 days after listing
- Price reductions: None
- Sold for: $490,000, 98% of list price
No price cuts. No months of waiting. Just a beautifully staged home that was ready for its moment. We loved working with Rachel on this listing, and we're always happy to be part of a team that sets sellers up for a smooth sale.
A Little About Highland Grove in New Braunfels
Highland Grove is a neighborhood in New Braunfels with a community pool, a playground and walking and jogging trails. It is served by Comal ISD and sits just a few minutes from Interstate 35, with shopping, dining and historic downtown New Braunfels close by.
It's an easy place to picture everyday life, and that's exactly what buyers want to do when they tour a home here. Staging helps them make that leap, right from the listing photos.
Give Your Listing Its Best First Impression
You only get one first week on the market. It's when buyers are paying the most attention and when a great impression counts the most.
Home staging makes sure that first impression is a good one. It helps buyers see the home at its best from day one, so it never has to play catch-up with price cuts.
Getting ready to list in New Braunfels or anywhere in the Hill Country? We'd love to help your home shine from the very first showing.
📞 Call BY Design at 210-722-1633 for a free quote!
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