Highland Homes New-Build Sat 45 Days, Then Sold for Full Asking a Day After Staging

This Angelico plan by Highland Homes, listed by Dina Verteramo, Broker with Highland Homes Realty, already had a lot going for it: four bedrooms, three bathrooms, about 2,370 square feet and a spacious open-concept layout made for entertaining and everyday living.

How Fast Did This San Antonio Home Go Under Contract After Staging?

One day.

• Original list price: $435,091
• Days on market before staging: 45
• Price reductions before staging: $20,237
• List price on the day we staged: $414,854
• Under contract: 1 day after staging
• Sold price: $414,854, 100% of the list price on the day we staged 

What Changed When the Home Was Staged?

An empty new-build can be hard for buyers to fall in love with. Open-concept rooms look big, but without furniture it's hard to tell where the living room ends and the dining room begins, or how a family would actually use the space.

Our staging gave buyers a reason to linger.

Is Staging Worth It for a New Construction Home?

Here are the numbers on this one: Before staging, the price had already come down by $20,237. The staging investment was $3,660. Once the home was staged, it went under contract the very next day and sold at its full list price of $414,854.

A $3,660 staging investment next to $20,237 in price reductions.

For builders and listing agents, that comparison is worth a look before the next price cut. Staging helps buyers see a new home as a place to live, not just a floor plan.

What Is It Like to Live in the Vida Community in San Antonio?

Vida is a 600-acre master-planned community on the south side of San Antonio, off Loop 410 and S. Zarzamora. It sits next to Texas A&M University-San Antonio, with a University Health System campus planned as part of the development.

Parks and trails are part of the community today, with a community pool, clubhouse, playgrounds, restaurants and retail planned. Homes in Vida are served by Southwest ISD, including Spicewood Park Elementary, Judith A. Resnik Middle School and Southwest Legacy High School.

For buyers who want a new home close to a university, major highways and future shopping and health care, Vida checks a lot of boxes. Staging helped this home show buyers what life there could look like.

Ready to Make Your Listing Stand Out?

A great first impression can happen fast. Let’s make yours count.

Request your free staging quote today.