Two Years Unsold—Until a REALTOR® Who Believes in Staging Took Over
Jun 26, 2026
Over the course of two years, this million-dollar Boerne home had come on and off the market multiple times with different agents and more than $100,000 in price reductions.
Despite those efforts, buyers weren’t connecting with the property.
Judith Rivers of Phyllis Browning, a longtime BY Design client and strong believer in the power of staging, knew the home needed more than another price adjustment. It needed a presentation that would help buyers see its full potential.
Instead of lowering the price again, she chose to stage the home.
That decision changed everything.
Once professionally staged and relaunched on the market, the home went under contract in just two weeks and closed 31 days later.
Working With the Home’s Architecture, Not Against It
When we first saw the home, its strengths were obvious. The architecture already created a sense of character and elegance. Vaulted ceilings, curved arches, and marble columns gave the home a grand feel, but they needed furnishings that complemented the features rather than competed with them. We used neutral colors and repeated the curved arches in the entry for a cohesive look.
Pelican Image CreationSome elements were also very taste-specific. The dark built-ins on both sides of the stone fireplace in the living room could have made the room feel imbalanced with so much visual weight on one side.
Our staging balanced the space by adding large-scale furnishings and black accents, including the legs of the chair and the side table. The stools also helped balance the visual weight of the room.
The result helped draw the buyer’s eye out the windows to the beautiful view instead of focusing too much on the shelves.
Pelican Image CreationFrom Sitting on the Market to Under Contract in Two Weeks
In today’s market, most buyers experience a home online before ever stepping through the door. That first impression matters more than ever.
Once staged, Pelican Image Creation (Instagram: @pelican_image_creation) captured stunning photos that finally communicated the home’s beauty online and drove showing requests.
Pelican Image CreationA Great Reminder for Agents
This project is a perfect example of something we see again and again.
When buyers don’t emotionally connect with the home, time on market grows and price reductions often follow. But when a home is thoughtfully staged, buyers immediately connect with the space and its possibilities.
Huge credit goes to Judith Rivers with Phyllis Browning Company for recognizing the opportunity and trusting staging to help reposition the listing.
If you're preparing to list a home in San Antonio, Boerne, or the Texas Hill Country, staging can help your listing stand out, attract stronger offers, and sell faster.
Get a free staging quote today:
đź“ž Call 210-722-1633
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